When was dixons founded

In Dixons bought another competitor, Wallace Heaton, and in it opened its Stevenage distribution centre. It also acquired the retail assets of Harry Moore Ltd, an Irish electrical retailer. In , Freeserve, a free internet service, was launched; it was later sold to France Telecom and renamed Wanadoo.

This option was not pursued, DSGi withdrawing their interest in The company said that the Dixons brand would continue purely online and that all high-street stores would be rebranded Currys. Only integrated digital televisions would be sold, in an effort to get consumers ready for the digital switchover.

Dixons-named shops in Ireland were also discontinued in August , being renamed Currys not Currys. A Dixons. Wikimedia Foundation. The UK… … Wikipedia. List of company name etymologies — This is a list of company names with their name origins explained. Some origins are disputed. Dixons online. Dixons online Dixons. To top things off, fifty years after Dixons first opened its doors in Southend, it acquired the third-largest power retailer in America, Silo.

As noted, Dixons purchased Currys in The takeover was a protracted one, but once completed the management structure decided that it would be advantageous to keep the two rivals brands operational. As strange as this sounds today, at the time it did make sense: Dixons was popular with customers looking to purchase new technologies, audio and visual equipment, whilst Currys was the store of choice for those in search of a new fridge.

The problem was that as all aspects of the business grew, technology was changing. As we were introduced to laptops, mobile phones and handheld music devices, the lines that separated the brands blurred during lates and earlys.

In , the ever decreasing gaps between the three competing companies and the growing market share of internet retailers proved too much. In reality, online opposition crushed Dixons as the brand synonymous with bricks and mortar stores failed to transfer successfully to the electronic sphere.

After six years of being an online only retailer, Dixons officially closed its digital doors in and ceased trading. With the Currys and PC World stores under their umbrella — not to mention of host of European based retailers — Dixons Retail lived on.

Unless you happen to be in an airport or preparing to board the Eurostar, that is.