Who owns stella artois beer

This is allegedly due to its higher-than-average ABV. Stella Artois has a precise pouring ritual when served from a tap into its iconic chalice. It includes nine steps: the purification; the sacrifice; the liquid alchemy; the crown; the removal; the skimming; the judgement; the cleansing; and the bestowal.

Learn more about the ritual here. Since partnering with Water. Its goal is to reach 3. Don't miss a drop! In , after the war, Stella was introduced first as a special Christmas brew dedicated to the members of the town of Leuven. The brew was so popular it was then sold year-round. After WWI Belgium returned to its neutral state with no aspirations of war.

This was because Belgium was once again raided by the Germans, forcing them to go back to war to fight for their freedom. In , the Brouwerij Artois brewery merged with Walloon-based brewer Piedboeuf and created Interbrew. It acquired the notable Canadian brand Labatt. Rather than making it all into one company that identified as the Belgium Interbrew, It celebrated its multinationalism and its Canadian and Belgium roots. In , Interbrew merged again, this time with a Brazilian brewer Ambev.

The renamed partnership was now called Inbev. This merger was extremely profitable and it produced beers like Stella Artois, Budweiser and Corona. Although Stella Artois might fly under the radar as one of the worlds biggest beer brands, it is really the foundation of the largest brewing company in the world.

Back in , Interbrew created a new package, bottle design and shape. It was inspired by the original bottle design. Stella was marketed wisely and its name often thought to be french. Marketing executives tried to push the idea that Stella Artois was a premium product that should be experienced by the true beer lover. This is all part of the Stella draught pouring technique that was developed for their special challis glasses.

Not only were these celebrities impressive but the commercials took place in high profile spots such as during the Superbowl TV broadcast. To marketing and advertising gurus, this is the elite of the elite spots for an advertisement. Stella has gone to great lengths to prevent a rapid decline. The big beer brands have been in trouble for years. Consumers have increasingly chosen higher-end craft beers instead of the typical cans of Bud Light and Miller.

Global consumption of wine and liquor also has increased and further displaced beer's dominance. Budweiser's market share in was down nearly 8 percent from , according to figures from Beer Marketer's Insights. Read More Pacific Rim trade gap continues to grow. The amount was misstated in an earlier version of this article.

All the beer you drink is owned by one company. Nick Wells Mark Fahey. Getty Images. If you like cheap beer, then this is the merger for you.